If more people ignore the ads on search engines than click on them, why would you ever want to pay to advertise on search engines? A great question that deserves an honest answer. A small percentage of a very large number is still a large number and one to which marketing can be very lucrative. We definitely recommend a strong organic strategy but as part of your overall online marketing strategy, PPC has an important role to play.
For example, let’s say you wanted to market a brand new product or service in the market in the next few days. You would need to connect with potential customers immediately. It would take too long to be listed at or near the top of search engines organically. This would be a perfect job for a PPC campaign. Another use might be if you are not achieving results for a certain keyword or phrase, you could augment with a PPC campaign targeting those poorer performing phrases.
Lastly, PPC campaigns allow for extremely precise targeting; you don’t have that type of granular control with organic efforts. We can help you whether you are already running a PPC campaign or if you would like to start one but don’t know how. We can reduce the time it takes you to be effective or just do it for you. Contact us today for a free consultation to discuss your specific needs and PPC goals.